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When you want to improve the level of knowledge of a company, an influencer, a freelancer and, more generally, of any brand, you can only start from a careful analysis of the places and ways of expression of the same which includes also the presence on social media with dedicated pages and profiles. On these it is inevitable to look at some numbers, relating to followers, interactions to shares, and so on. The temptation, in some cases, especially when the numbers in question are considered "low", could be, for example, to buy followers on Instagram or buy views on YouTube, thus increasing these numbers in the simplest and fastest way.
But what advantages and disadvantages do these practices have?
Taking as a specific case buying followers on Instagram, there are many questions that are natural to ask: is it worth buying followers for marketing purposes? Are users really influenced by numbers when it comes to deciding to follow a profile and / or interact with a post? Having purchased followers - and not acquired organically - are you penalized by the platform's algorithms? Which service to rely on? Is it legal to buy followers?
The simplest answer is precisely the one concerning the aspect of legality: at the moment, in fact, worldwide there is a regulatory vacuum, which does not regulate the acquisition of followers, nor that of interactions such as likes, comments, saves, etc. From this point of view, therefore, there are no limitations in proceeding with the purchase of followers on the social network now owned by Meta Platforms.
Not even from the platform, on the other hand, seem to have taken clear measures both to prevent the phenomenon and to limit / sanction it (as of June 6, 2022 in the "Community Guidelines" of Instagram we read only an invitation not to "not offer money or gifts in cash in exchange for “likes”, followers, comments or other interactions »).
More difficult, then, is to give clear and certain answers to the other questions. The main reason lies in reading the numbers that concern all activities on social media as simple vanity metrics, especially when they do not concern specific marketing objectives (doing social selling, getting feedback for a call to action, building loyalty, etc.). Not to mention that it is still not clear how the numbers on social networks would influence the behavior of users who frequent them, so much so that to better experience the influence suffered, Instagram tried to hide the likes a few years ago.
However, the numbers of influencers would still seem relevant for companies that have to choose who to start influencer marketing activities with.
In an attempt to increase its appeal in the eyes of users (of potential customers for companies and of companies themselves for influencers, just to give examples), especially in the short term, you can decide to try to buy followers on Instagram.
There are several agencies that offer these services, such as ISMBOOST which promises, among other things in a very economical way, at low costs, to offer security in payment: as you can read on the site, they have in fact created a reliable payment system that does not require to share their Instagram credentials with the service.
To use the service there are three steps to follow:
select the specific service, i.e. the one for purchasing followers (the company offers others for purchase like, comments and view), enter the exact number of followers you want to obtain by choosing from multiple options available and type the username of your brand on the social network; if, however, you wish to request a personalized plan, other than those offered, you can contact the company to evaluate alternatives;
proceed with the payment, with the possibility of choosing the solution you prefer (Visa, Mastercard, PayPal, etc.) and you only enter your email address to receive the relevant receipt;
the results are monitored, that is, it is simply checked that the service purchased has actually brought the expected results. In the event that the number of followers decided within the established time is not reached, Instapiù guarantees to fully reimburse their customers.
Since one of the biggest concerns when opting for the acquisition of paid followers is to have only fake profiles - which, moreover, is one of the characteristics of the numbers of many fake influencers -, the company ensures that it only sells real followers. ("Genuine and authentic Instagram profiles"), guaranteeing assistance 24h/24h every day.
Buying followers on Instagram, however, is not the only way to increase the number of people who follow your profile and interact with your content: it is always important to pay attention to some aspects, such as the quality of your shares for the target audience. , the correct use of hashtags and the interaction with those who comment on posts, stories, reels and direct.
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